Salesforce AI Specialist Practice Exam

Which benefit would most likely come from using the Salesforce Einstein Trust Layer with data masking?

1. Elimination of all user data

2. Improved risk management of sensitive information

3. Unrestricted access to user data for all personnel

4. Permanent deletion of outdated customer information

The correct answer is: Improved risk management of sensitive information

Using the Salesforce Einstein Trust Layer with data masking primarily enhances the management of sensitive information, making it more difficult for unauthorized users to access personal or confidential data. The Trust Layer applies advanced security features that work alongside data masking strategies, ensuring that sensitive information is obscured or anonymized while still allowing for meaningful analysis. This enables organizations to leverage their data for insights and decision-making without exposing sensitive information to unnecessary risk. By improving risk management practices through data masking, businesses can better comply with regulatory requirements and protect customer privacy, thus instilling greater confidence in the use of AI technologies. The other options do not align with the features and purpose of the Trust Layer combined with data masking; for instance, the elimination of all user data would defeat the purpose of data utilization, and unrestricted access would pose significant security risks.