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When should a custom copilot action be created in Salesforce Einstein?

  1. When you need to automate a repetitive task that is common across all industries

  2. When a specific business process requires unique data inputs and custom logic

  3. When you want to use Salesforce's default functionalities without modification

  4. When you need to generate a standard sales report

The correct answer is: When a specific business process requires unique data inputs and custom logic

A custom copilot action should be created in Salesforce Einstein when there is a specific business process that requires unique data inputs and custom logic. This scenario highlights the importance of tailoring automation to meet distinct organizational needs. Standard functionalities may not suffice in cases where a company’s operational processes are unique; therefore, the copilot action should be designed to accommodate these specific requirements. For instance, if a business needs to integrate data from unconventional sources or apply unique business rules, creating a custom action would enable the necessary flexibility. This ensures that users can effectively engage with the system in a manner that aligns with their unique workflows, enhancing efficiency and productivity. In contrast, automating repetitive tasks that are common across all industries or relying solely on Salesforce's default functionalities would not necessitate the development of custom actions, as established solutions may be adequately address those needs. Similarly, generating a standard sales report typically involves standard tools and features present within Salesforce, rather than custom-built actions designed for unique processes.