Salesforce AI Specialist Practice Exam

What is a potential concern of using AI solutions within Salesforce related to customer data?

1. Increased response times

2. Loss of customer relationships

3. Protection of sensitive information

4. Higher operational costs

The correct answer is: Protection of sensitive information

The concern surrounding the protection of sensitive information is paramount when utilizing AI solutions within Salesforce. AI systems often rely on large datasets to function effectively, including customer data that may contain sensitive or personally identifiable information. If not properly managed, there’s a risk of exposing this data to unauthorized access or breaches, potentially leading to privacy violations and compliance issues with regulations like GDPR or CCPA. Moreover, the integration of AI may involve storing data in the cloud or using third-party services, which can complicate data security protocols. Organizations must ensure that they implement robust security measures and adhere to best practices for data protection to mitigate these concerns. Other choices, while they may seem relevant, do not encompass the primary issues associated with customer data protection. For instance, increased response times, loss of customer relationships, and higher operational costs, while valid business concerns, do not specifically address the critical issue of safeguarding sensitive customer information in the AI context.